3 Dangerous Book Marketing Ideas which Drain Your Bank Account

Bookmarks…jewelry…spa items…promo items in general…

You can put your book cover or author name on anything nowadays and though these items do get a lot of attention (Who doesn’t like free stuff, huh?) are they a worthy investment? Are you wasting your money on these items and not seeing a large return on sales?

Here are 3 Dangerous Book Marketing Ideas which Drain Your Bank Account...followed up by suggestions on how to better invest your money, get more attention for your books and still get the write-offs. Continue reading

Ideas for Promoting a Series

ideasAs the author of the Bonded By Blood Vampire Chronicles, I’ve run into a few challenges with promoting the other books in my series after Book 1.

The biggest challenge has been trying to get people to review the 2nd, 3rd or [insert #] book in my series when the reviewer hasn’t read the previous books. Though the books in my series can be read as standalones, there is the over-arching storyline the reader might miss out on if they read the books out of order.

So how do you catch a reader up to the main storylines of the previous books without them having to read the books? The Synopsis!!

I know…I can hear you groaning now, but the full synopsis can be a great marketing tool! AND if you convert it to an eBook, you can send it to the reviewer with a nice cover image, your publishing and copyright information and buy links. Continue reading

Attn: Bloggers – Please Put a Search Feature on Your Site

Blogging Tip: Search Feature

This post is primarily for bloggers, but this can apply to authors, too, because they usually have their own websites and blogs as well.

I’m going to get to the point immediately: PLEASE PUT A SEARCH FEATURE ON YOUR WEBSITE or BLOG.

Why? Because the next question will be a mute point and make everyone’s life easier.

Is Your Blog Easy To Navigate?

That question is SO relative, it’s insane. Everyone is used to whatever websites they visit and if something isn’t in the same place as the websites THEY visit, they’re going to get frustrated and leave. So, you can do all the research you want to on what’s commonly found on websites similar to yours–and you’d do yourself some service (and your visitors) if you did such research–but someone will inevitably have a hard time finding something on your website.

So what do you do as a fail safe for any visitor? Continue reading