UPDATE: I still think this is a nice option for authors who have a small mailing list. However, I will caution you that if you’re actively building your mailing list – which you should be if you want to make money from writing books – you will quickly outgrow this plugin AND your website will probably be unable to handle the workload. I had only 4000 people on my mailing list and sending out a broadcast message took 13 hours to perform. Not very efficient. My current recommendation (as of 9/21/16) is MailChimp. But I’m outgrowing them, too, due to a rather complex Reader Club drip campaign I run.
However, I’m keeping this evaluation on my site for those who have a mailing list smaller than 2000 subscribers. Continue reading