publishing advice

Mailing List Tip: Scrubbing Giveaway Leads

house_cleaning_smMailing List TIP: Having trouble with high unsubscribes when you import your giveaway leads or shared lists? Watch this recording of a live presentation I did, which helps Fiction Authors import leads (aka email addresses) from giveaways and shared author efforts while drastically reducing unsubscribes. This method also encourages the right readers, who are REALLY interested in your books, to join your newsletter without raising any red flags with your email service.

TRUTH: Mailing List Services (MLS) are not interested in helping you maintain a healthy list. They’re interested in maintaining their reputation with free email client services (e.g., Yahoo! Mail, Gmail, Hotmail, etc.). I get it! They’re trying to run a business and the spammy male-enhancement-pill messages that flood our inboxes have ruined it for us people who are legitimately building our fan base! But fear not! The technique I teach in this video will not only get double-opt-in from your subscribers, your MLS will be happy!

NOTE: I apologize for the poor audio quality. I’ll be using my better microphone in the future when I start recording my other instructional videos. Thank you for your patience!

Links discussed in the presentation:

Author Platform Rocket – Perpetual Giveaways – http://authorplatformrocket.com
To help you build your email list while you write

15 Email Statistics That Are Shaping the Future – Convince & Convert

15 Email Statistics That Are Shaping The Future

Josh Earl – Teaches how to increase your sales via your email list

How to Make More Sales with Email Courses

CAN-SPAM Act Statement for Your Giveaways

NOTE: When you enter, you’ll automatically be signed up for my mailing list so you can receive your books and prizes! Subscription is FREE. The forthcoming newsletter content will be relevant to the subject matter of this giveaway – to promote books – and is therefore considered appropriate under the CAN-SPAM Act. If you do not wish to be on my mailing list, DO NOT enter the contest. However, you always have the option to unsubscribe at the bottom of any email you receive from me (the author), so all control is in your hands. CLICK HERE to download this text.

Link to CAN-SPAM Act Compliance Guidelines (use that in the statement above by linking “CAN-SPAM Act”:
https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

Join Our Mailing List!

If you enjoyed this presentation and would like to be notified when others are posted, subscribe to my YouTube channel or SUBSCRIBE TO MY AUTHOR LIST.

Arial’s Author Toolbox

I’ve been doing a LOT of reading lately, but not fiction. This year (2015), I’ve been spending a lot of time honing my craft and doing my best to be a more efficient writer. In addition to that, I’ve been focusing on how to best market myself as an author.

Self-published authors – and actually most authors these days regardless of who publishes their books – have to devote a portion of their time to marketing. More and more publishers DON’T do marketing for their authors or the marketing is very broad (e.g., specials on a genre versus pushing a certain author).

So how does an author find the time to write AND market? THAT’S the big conundrum I’ve been putting nose-to-the-grindstone effort to find out. And guess what…you all will get to benefit from my efforts! UPDATED 2/9/16: I’ve just updated this post. See changes noted below. Also, though I’ve changed some pricing and removed other, please check pricing before you buy. They change all the time. Continue reading

Indie Authors – Should You Publish Your Books to Audio??

bbb01_audiobookI’m just gonna answer this question right off the bat: YES!

Now I’m gonna tell you…

  • Why you SHOULD produce your books to audio.
  • HOW to do it AND how to do it for FREE (or at least no money up front)
  • When you should do it for free and when you should pay outright for the work.
  • And why you shouldn’t do it yourself (or how to determine if you should)

Why Should You Produce Your Books to Audio

I have threes answers for this one:

  1. It’s another stream of income you don’t have already.
  2. Audiobooks are becoming more and more popular.
  3. You’ll be tapping into another audience of readers.

Continue reading

3 Dangerous Book Marketing Ideas which Drain Your Bank Account

Bookmarks…jewelry…spa items…promo items in general…

You can put your book cover or author name on anything nowadays and though these items do get a lot of attention (Who doesn’t like free stuff, huh?) are they a worthy investment? Are you wasting your money on these items and not seeing a large return on sales?

Here are 3 Dangerous Book Marketing Ideas which Drain Your Bank Account...followed up by suggestions on how to better invest your money, get more attention for your books and still get the write-offs. Continue reading

Ideas for Promoting a Series

ideasAs the author of the Bonded By Blood Vampire Chronicles, I’ve run into a few challenges with promoting the other books in my series after Book 1.

The biggest challenge has been trying to get people to review the 2nd, 3rd or [insert #] book in my series when the reviewer hasn’t read the previous books. Though the books in my series can be read as standalones, there is the over-arching storyline the reader might miss out on if they read the books out of order.

So how do you catch a reader up to the main storylines of the previous books without them having to read the books? The Synopsis!!

I know…I can hear you groaning now, but the full synopsis can be a great marketing tool! AND if you convert it to an eBook, you can send it to the reviewer with a nice cover image, your publishing and copyright information and buy links. Continue reading

Bay Area Book Festival Writers BEWARE!!!

If you’re an author and you are NOT following David Gaughran’s Blog, I HIGHLY recommend you go over there now and subscribe (free, of course) so you can get updates on when he posts. Do it now…I’ll wait.

Welcome back!
WHY should you follow David Gaughran? Here are several reasons why…
  1. David is a very successful self-published author, so you can’t go wrong by listening to his advice. He’s walking the walk and talking the talk. And the proof is in the pudding: He is a NY Times bestselling author ON HIS OWN….not through a group, boxed-set project. Yes…with his self-published books.
  2. He’s written GREAT books about self-publishing, sharing all of his methods that led to him being such a success. Let’s Get Digital and Let’s Get Visible. Go out and get them NOW! You won’t regret it.
  3. He is ON TOP OF the news about what’s happening in the self-publishing industry. If you don’t know where to look about such news or have problems finding it yourself, David’s blog is a great place to start!
  4. He is diligent about informing authors about Author Solutions and their SCAMS. This is a Penguin-Random House company that supposedly specializes in self-publishing services. Worse than a vanity press, which charges a LOT of money for self-publishing services, Author Solutions totally rapes authors for services that are not only overpriced but are nothing but fluff and useless. They even lure authors into thinking that if they self-publish their book through Author Solutions, there’s a chance their books could land a contract with the Big 5 publisher. You have the same chance of landing a contract with them if you submitted your manuscript to them for free. *shakes head*
David’s latest post on the Bay Area Book Festival highlights that not only is Author Solutions sponsoring the event, the organizers behind the festival don’t care that AS is a scam operation and that they have a class action lawsuit against them for deceptive practices.
Check out David’s post HERE.
And for your convenience, here are the books I mentioned above:
     
Good luck with self-publishing and if you follow David’s advice, you won’t regret it!!
That’s my two pence…
Arial

Lessons Learned from Boxed Sets

highland-shifters-3d-new_2000I’m no expert on the subject, but I did have some “lessons learned” from two boxed sets to which I recently contributed. I had certain expectations going in…

  • I’m going to make a lot of money!
  • I’ll get lots of new readers!
  • This will be easy to do!
  • I’ll get on a list!

Some of those expectations were satisfied…and some were not. And if you’re not familiar with a boxed set or what’s involved–like I wasn’t–the following information are things I wish I’d known going into such a project.
Continue reading